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Building retail distribution
Discount coupons also serve the objectives like moving out of balance inventories, targeting different markets, retail distribution and support and cushioning price increase. In this competitive world coupons are issued to get users to new brand. When these are used defensively then companies try to retain current users for competitive brands.
Coupon Distribution
There are several ways for coupon distribution. Small scale business can distribute coupons by print media, direct mail, in pack or on pack and by retailer advertisement. Direct mail coupons offer high redemption rates than distributed by print media. On the other hand large scale businesses approach global audience through internet. Customers are offered different discount coupons and promos along with free shipping as well. Internet is the main source to approach potential customers.
( Source: How to Develop Better Understanding of Amazon Promo Codes 20% off?)
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